Our Blog
Reservation Sales Training at The Peninsula London
Our Senior Consultant Stefanie had the great pleasure of training and coaching the wonderful Guest Communications & Reservations team at The Peninsula London. We would like to thank Miriam Waldmeyer, Anıl Soytop, Shafique Uddin and Keiko Ferradj Ota for giving us this opportunity and their amazing support for our Reservation Sales Training program.
We look forward to following your team’s progress. Together, we will boost results and enhance guest experiences further – at booking stage, prior to arrival and throughout their stay.
Great evening at IC Park Lane
Last night's AICR United Kingdom event took place at the InterContinental London Park Lane. This hotel has recently celebrated its 50th anniversary and, as many of you know, is close to our heart.
Many thanks to Amandine Breteau, Marlyn Brunke, Adrien Lecerf and the committee for organising, to Rachael Stevens and Emily Gilson-Jones for staging the Receptionist of the Year competition, to Hotel Manager for joining as new sponsors, and to James Hodson, Alexandros Chrysanthakopoulos and their team for hosting a fabulous evening.
Invest in your team, and they will invest in you.
Huge congratulations to the finalists of the AICR United Kingdom Receptionist of the Year competition, who were announced at the InterContinental London Park Lane tonight. You and your supporters can be very proud of reaching the last stage of this amazing competition!
We’re excited to support the finals at The Savoy on 17th November, wish you all great success, and look forward to finding out who will be crowned the winner.
Proud sponsors of the AICR UK
Many thanks to Amandine Breteau and her wonderful team at Raffles London at The OWO for hosting us and fellow sponsors Gold Key Media last night.
It was great to catch up with the AICR United Kingdom committee and find out more about their exciting next activities. We're proud to continue our support for this amazing group of hospitality professionals!
Our first training in KSA
Earlier this month, Raad had the pleasure of visiting and training the great F&B team at Park Hyatt Jeddah. While the hotel boasts 142 exquisite rooms and suites, and some of the best food you can have anywhere in Jeddah, it is their team that really makes this hotel shine.
With the right support and development, these young men and women will be the foundation of a bright and prosperous Saudi tourism sector in the future. A big “shukran” goes out to Sven Hoffmeyer, Shamsir Rehman, Alia M Dandashi and Ahmed Nafe for the hospitality, the fantastic support and for the openness to our recommendations.
Reservation Sales Training in Windsor
The Sutton Hotel Collection is a distinctive collection of boutique hotels in culturally-rich locations: The Athenaeum Hotel and Residences in London’s Mayfair, The Castle Hotel Windsor and Francis Hotel Bath.
Tobias had the pleasure of consulting, training and coaching their amazing Reservations Team. Many thanks to Filomena Vitoriano, Edward Bracken, Sienna-Vita Cofek, Maciej Piatkowski and their colleagues for the excellent hospitality, great support and openness to my suggestions.
We look forward to following your team’s progress and providing them with further training and guidance. Together, we will boost results throughout all areas of the 3 hotels, whilst delivering personalised guest experiences that make a difference.
Our sponsored AICR UK event
The Right Balance were proud to sponsor last night’s AICR United Kingdom event at the ME London hotel. After welcome speeches and our presentation, we all moved on to the Radio Rooftop Bar with amazing skyline views.
Many thanks to Amandine Breteau and the committee for organising this fabulous evening, and to the hotel team for their generous hospitality and great service.
The tube strikes had ended, the sun came out for a while, and everyone clearly enjoyed themselves after a busy week at work. See you again next month at the InterContinental Park Lane!
AICR Summer Event
Yesterday’s AICR United Kingdom summer event at Bicester Village had the right balance of luxury shopping, cocktails & nibbles, and hospitality networking.
Many thanks to Marlyn Brunke, Adrien Lecerf & the committee for organising this great day out, and to Sarah Chéri-Zécoté & her team for the VIP treatment.
Enjoy your well-deserved holidays and see you all again in September at the next London event!
DoubleTree Ku'damm Berlin
Overlooking Los Angeles Platz, DoubleTree by Hilton Berlin Ku'damm is in walking distance from the Kurfürstendamm, the Kaiser Wilhelm Memorial Church and Berlin Zoological Garden.
Managed by Event H otels, this recently renovated and Green Key certified hotel offers 420 comfortable rooms & suites, the restaurant Berlin Eatery, and 10 modern meeting rooms.
Our Senior Consultant Raad Masarwah had a great time consulting & training their Front Office team on ways of boosting revenue and enhancing guest experiences further.
Raad looks forward to following everyone’s progress and wishes you a very successful summer!
Fab evening at The Londoner
The Londoner Hotel is known as the world's first ‘super boutique hotel’, with 8 floors above Leicester Square – and 8 more below!
We definitely had a super evening at tonight’s AICR UK event. Many thanks to Amandine Breteau and the committee for organising, to Michael Cheung & his fabulous team for hosting, and to our fellow sponsors HotelPartner for sponsoring.
Le Petit Beefbar Edinburgh
Our Senior Consultant Raad very much enjoyed travelling to beautiful Edinburgh and had a great time training and coaching the amazing Le Petit Beefbar Edinburgh team.
The first Scottish residence of Beefbar Global has opened its doors in the historic InterContinental The George.
Many thanks for organising all aspects of our F&B Sales Culture Training, and a special thank you to their Head Chef for the delicious team lunch. With your support, we will boost results and enhance guest experiences further.
Welcome back to IC Park Lane!
It was a great pleasure to return to the InterContinental London Park Lane for tailored training and personalised coaching sessions with their amazing Reception, Club & Guest Relations teams.
Many thanks to their FO management for the meticulous organisation and openness to our suggestions, and to all their associates for the warm welcome and eagerness to learn new sales techniques. We look forward to following your progress and wish you a very successful summer!
A great day in Mayfair
After a successful training day in Mayfair, it was just a short walk to the AICR event at Claridge's.
Many thanks to Amandine Breteau & the committee for organising, to Johanna Dlugosch & the entire team for hosting, and to Gold Key Media for sponsoring a fabulous evening!
Hospitality Podcast
50 Shades of Hospitality is a global podcast hosted by the Swiss Hospitality Guild. Dedicated to learning from industry players around the world, it consists of a series of around 100 conversations with international hospitality and tourism experts.
Many thanks to Crystal Cavin and Egidio Marcato for inviting us as guests, and for giving us the opportunity to share our thoughts on the importance of investing in hotel teams. You can now listen to our conversation on all major podcast streaming services.
AGM at Raffles London
Tonight’s Annual General Meeting of the AICR UK took place at the spectacular Raffles London. Many thanks to Philipp Leboeuf and the entire team for hosting and to our friends Impact London for sponsoring this special evening.
We would like to thank Thomas Reesink for his creative leadership & great support, and congratulate the newly elected President Amandine Breteau. We wish you & the new committee all the best and look forward to continuing our successful partnership!
Getting ready for Athens
As proud sponsors of the AICR UK, it was a great pleasure to spend time with the UK's Best Receptionist Sonia Bharj at Pan Pacific London.
During a tailored training & coaching session, we worked on further enhancing her upselling & cross-selling skills and helped to prepare her for the international competition.
We wish Sonia, her managers and all supporters a fantastic trip to Athens and keep our fingers crossed for the AICR World's Best Receptionist finals!

















